LIFE Fasting Tracker
Product design | Creative directionLIFE Fasting Tracker is a mobile app designed to support users on their intermittent fasting journey. With a clean interface, social integrations, and real-time progress tracking, the app quickly became a go-to tool for both new and experienced fasters. I led the product design and creative direction for the app—crafting everything from the user experience to the visual identity.
Fasting was on the rise, but users lacked a trusted, engaging tool that could guide them through the process and support long-term success. My team was tasked with designing a mobile product that combined cutting-edge health science with a highly social, motivational interface.
Key goals:
Create a visually appealing, easy-to-use fasting tracker
Build features that drive habit formation
Integrate science-based health education
Foster a community that encourages progress
The opportunity
Creative direction meets product vision
I led the product design and brand experience for the LIFE Fasting Tracker, from initial concept through launch and iterations.
Smart onboarding that adapts to user goals
A daily fasting tracker with real-time feedback
Health insights grounded in the latest science
“Circles” – a social feature for accountability
The results
Within months of launch, the LIFE Fasting Tracker became one of the top-rated health apps in the App Store. More than 4 million users have downloaded it, forming tens of thousands of Circles to support each other.
App Store rating
4.8
Downloads
4M
Design patents
3
Reflection
Designing LIFE wasn’t just about screens—it was about behavior change, community, and empowerment. It taught me how to balance clinical accuracy with emotional resonance and how to design health products that users want to come back to every day.
This project deepened my passion for healthtech and my belief that good design can help people live better, longer lives.
